Marketing Manager

We are looking for a dedicated and strategic Marketing Manager to join our Düsseldorf office. This full-time role involves holistically managing our marketing activities, developing and steering effective campaigns, strategically boosting brand awareness, generating qualified leads, and actively contributing to the sustainable business development of our company. This position combines digital marketing, performance marketing, content marketing, event marketing, and traditional marketing measures into a versatile full-cycle marketing role with a high degree of autonomy.

Summary

Reponsibilities Must-have Nice-to-have Benefits

Reponsibilities

Full-Cycle Marketing Management
- Planning, implementation, and continuous optimization of all marketing activities for Divital
- Development of integrated marketing strategies for digital and traditional channels
- Responsibility for the positioning and further development of the Divital brand
- Management of all marketing activities along the customer journey
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Digital Lead Generation & Growth Marketing
- Development and implementation of lead generation strategies across all relevant digital channels
- Planning, management, and optimization of campaigns for new customer acquisition
- Generation of qualified leads for Sales and Business Development
- Establishment of scalable marketing processes to support company growth
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Social Media & Content Marketing
- Development and implementation of social media strategies on platforms such as LinkedIn, Facebook, Instagram, YouTube, and other relevant channels
- Creation and management of content relevant to target audiences
- Expansion of digital reach and brand awareness
- Community management and continuous performance optimization
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Campaign Management
- Conception, implementation, and analysis of marketing campaigns
- Managing cross-channel campaigns with a focus on reach, lead generation, and conversion
- Conducting A/B tests and data-driven optimization
- Analyzing relevant KPIs and creating performance reports

Must-have

Several years of marketing experience with responsibility for multiple marketing disciplines
Proven experience in digital lead generation and campaign management
Experience in managing social media channels and digital marketing initiatives
Strong understanding of marketing funnels, customer journeys, and conversion optimization
Business-fluent English skills at C1 level, both written and spoken

Nice-to-have